About Us

Every brand begins with a question. The founders of Tryroop asked themselves why women must select between comfort and style when buying dresses.

Our mission evolved from this discovery. Tryroop started with its first sketch to create dresses which combine effortless elegance with refined style and versatile designs for women to use throughout their daily activities.

Our company history stems from our deep affection for fabric design and structural aesthetics. Our early days surrounded by textile rolls and design passion revealed that elegance exists in balanced design elements which include how a dress moves with your steps and how it breathes against your skin and how it provides subtle confidence without seeking attention.

According to our belief fashion exists to serve women instead of the other direction. Our collections emphasize eternal designs combined with well-considered construction and enduring materials instead of following short-lived fashion trends. Our designs exist to become a part of the woman who wears them while enduring frequent use and developing a beautiful patina.

Tryroop defines style as the emotional response people experience when they wear our clothing. Our dress collection exists to boost self-assurance and relaxation while providing comfort for all your daily activities from business meetings to urban exploration to special occasions.

This is more than fashion. Our dedication involves designing clothing which suits actual women while accommodating their actual life experiences and actual life events.

Tryroop — made to be lived in, loved, and remembered.

— The Tryroop Team